Attention Tourist Businesses Travel Green Wisconsin Certification
This state program seeks to certify tourist businesses such as restaurants, motels, and shops so that tourists who seek to travel in an environmentally-friendly way may know what businesses to patronize. Also, the certification will inform all tourists and local patrons that this business is purpose-driven and cares about people and the environment beyond just the services offered. Businesses that participate will display the Travel Green Wisconsin at their location; and their business will be posted on the Travel Green Wisconsin website.
How do members earn their Travel Green Wisconsin certification
To earn Travel Green certification, applicants work their way through the Travel Green Wisconsin application in nine categories. Baseline performance is collected for the amount of energy, fuel, water, and solid waste the business consumed during the last calendar year. The green categories include:
Communication and Education (Customers, Employees, Public)
Waste Reduction, Reuse, and Recycling
Energy Efficiency, Conservation, and Management
Water Conservation and Wastewater Management
Wildlife and Landscape Conservation and Management
Local Community Benefits
Participants are encouraged to be “ecopreneurial” by adopt the green practices that make the most sense for their operation. Applicants are required to reach a minimum of 35 cumulative points to earn Travel Green Wisconsin certification, seven (7) or more of those points need to be achieved in the “Communication and Education” section.
How do you apply?
Go to this site and review the questions in relation to each category. You will see many things you are already doing, a number of things that will not be difficult to accomplish, and some opportunities that will be challenging. You can do this! Travel Green Wisconsin Application Form. For assistance, go to: Travel Green Application Tip
In 2005, the Department of Tourism created a Sustainable Tourism Ad Hoc Committee of leaders representing tourism industries, non-profit organizations and government agencies with the mission of helping tourism organizations adopt more sustainable business practices. Travel Green Wisconsin launched as a pilot program in 2006 in several key communities where tourism businesses went through the certification process and provided feedback used to fine-tune program elements. The program was introduced statewide in 2007. Currently over 500 Wisconsin tourism businesses and organizations have been certified as Travel Green Wisconsin businesses.